The "average" user
In product design, we talk a lot about building digital interfaces or physical products for the “average” user.
But who is this mythical creature? What does he/she want?
This user wants one and only one thing: to get in, get stuff done and get out as soon as possible.
Unfortunately, this fact is often overlooked in our quest to stuff products with features — conveniently forgetting that features that don’t help the user accomplish their task are merely friction.